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Category: Business Development

Home Archive by Category "Business Development"

The Internet Marketing Tree – 2016 Update

December 31, 2015Mike RobinsonBranding, Business Development, Copywriting, Design, Marketing, Online Strategy

BACK BY POPULAR DEMAND! I was shocked to find out that my Internet Marketing Tree diagram from a blog post in 2009 resonated with so many. Thank you to all who voiced your appreciation and those who called me or emailed to ask permission to use the diagram. In addition to the many websites and blogs that…

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Are you saying what your customers want to hear?

December 31, 2015Mike RobinsonBranding, Business Development, Copywriting, Marketing, Online Strategy

HOW POWERFUL IS YOUR BRAND MESSAGE? Most advertising messages are little more than a listing of services or products. Typical marketing efforts rely on straightforward, logical descriptions of their business to lure new customers. The problem is that these messages are often too broad, too generic and too irrelevant to even have a chance at being effective. That’s when it’s time to…

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My Most Important Role as a Business Owner is as Receptionist

July 19, 2012Mike RobinsonBusiness Development, MarketingWeb Design Advice, Web Design Estimate, Web Design Quote

I have only recently recognized an intriguing pattern to my incoming calls. “Hello, Mainline Media, Mike speaking,” I say. “Oh…yes…hello…I am wondering who I should speak to about a new website?” they say. ” That would be me, Mike Robinson,” I say. “Oh…ah…great…ok, then…” It finally occurred to me that this awkward little exchange that…

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Philadelphia web design company teaches small businesses to think big

May 21, 2009Mike RobinsonBranding, Business Development, Marketing, Online StrategySmall Business Web Design Internet Marketing Philadelphia

Mainline Media isn’t just another Philadelphia web design company, we are a shining example of how a small suburban Philadelphia company can use internet marketing to attract and conduct business with maximum effectiveness and efficiency. 75% of our business is new business that comes straight from our website.

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Marketing 101. What They Don’t Tell You in School.

April 24, 2009Mike RobinsonBusiness Development, Marketing

Over the years, the company had been slowly and quietly lowering the ceiling for it’s own marketing and business success. As a young, enthusiastic new member of the company, it wasn’t long before I bumped my head on that ceiling.

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Maximize Your Company’s Marketing and Business Potential

April 2, 2009Mike RobinsonBusiness Development, Marketingbusiness, marketing tools, marketing your business

Smart businesses are learning how to exploit the synergies between their “Marketing” and their “Business Operations”. Executives are taking a fresh look at how these two sectors can fit together to create lasting cost-efficiency and cost-effectiveness for their entire business.

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Mont Blanc Resort: A Web Success Story

April 2, 2009Mike RobinsonBranding, Business Development, Marketing, Online StrategyBranding, marketing tools, marketing your business, Online Strategy, user interaction

Mont Blanc Ski Resort is one of Quebec’s largest ski mountains. When we approached them in the summer of 2002 they had a website that lacked real marketing power . In less than 6 weeks we developed a new website that was clearly branded, aggressively promoted, and made good use of several innovative web tools.

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Tips on Writing for the Web

April 2, 2009Mike RobinsonBusiness Development, Copywriting, Online Strategycopyrighting, Online Strategy

In many ways, good copywriting is good copywriting- it needs to be clear, compelling and informative. But when considering copy specifically for the web here are some tips…

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The 4 Phases of Successful Web Marketing

April 2, 2009Mike RobinsonBusiness Development, Online Strategybusiness, development, Online Strategy, phases

As a 15 year veteran of the marketing and advertising business, I firmly believe that the Internet is the most cost effective, cost efficient marketing tool, especially for today’s small and mid-sized businesses. Yet, ironically, the depth and breadth of the subject is a serious obstacle for those very companies because of their limited resources, limited time and limited funds…

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About Mainline

Mainline Media, LLC is a web design and web development company serving Philadelphia and the Greater Philadelphia area since 2004. Philadelphia native, Mike Robinson, started Mainline Media to fill a void in the web design industry. Today, he and his team continue the crusade to go beyond graphic design and bring Philadelphia area small businesses complete Internet marketing solutions.

Recent Posts

  • Put Your Pitch on the Page
  • The Hardest Working Home Page
  • Give Your Copy Some Vitamin C
  • The Internet Marketing Tree – 2016 Update

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