I dispute the common notion that it is a virtue to be “a good team player.” In my close to twenty years in the marketing and design business, I have learned a lot about the industry, about clients and about business, but I have learned the most about myself.
Typical agency process and division of labor:
The Braided Rocket© – Our integrated production process:
A better process means faster, better, cheaper.
The Braided Rocket shows how we tackle the key tasks cooperatively and simultaneously, making adjustments along the way to maximize the quality and effectiveness of the final product. We can only do this by maintaining a small team where each member has the skill and judgement to see the big picture. We also use the latest tools to stay in constant communication, able to confer at a moments notice and keep the project moving along without a hitch.