Our Process to Better, Faster, Cheaper

Climb aboard The Braided Rocket©!

After working in the traditional agency structure for years, principals Mike and Rob saw first hand the flaws that lead to inferior quality and wasted time and cost. The large web design agency, just like the large advertising agency, has become a relic and especially  inefficient for small business marketing. The traditional agency process is bloated and stratified, requiring too many people and too many stages. Our answer is the Braided Rocket!

Typical agency process and division of labor:

Web Agency Process Diagram

The Braided Rocket© – Our integrated production process:

Web Development Diagram

A better process means faster, better, cheaper.

The Braided Rocket shows how we tackle the key tasks cooperatively and simultaneously, making adjustments along the way to maximize the quality and effectiveness of the final product. We can only do this by maintaining a small team where each member has the skill and judgement to see the big picture. We also use the latest tools to stay in constant communication, able to confer at a moments notice and keep the project moving along without a hitch.

Top 5 Website Fixes for Small Business

The majority of websites designed for small business clients tend to stay pretty much the same for far too long. I always design websites that have the flexibility and scalability to grow with relative ease, but it is understandable that small business, and even some larger ones, have limited time and budget to revisit their…
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New ecommerce website for SportPump proves to be money well spent

It took some convincing, but we knew a website redesign would provide far more benefit to SportPump rather than an update to their existing website. We implemented a robust WordPress web theme and added the e-commerce through the WooCommerce plugin to create a professional and unified look and feel. We rewrote much of the website and…
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