Your home page is easily the most important page on your website and likely the most important single item in all your marketing. It is the one place where everyone who has any interest in your business will go and where they will quickly decide whether or not you are worth their time and attention. This puts a lot of pressure on your home page, so I designed this diagram to clarify the challenges and the opportunities we consider most critical:
The Hardest Working Home Page
Hi! I'm Mike Robinson, a 25 year veteran of the marketing and advertising world. I've worn nearly every hat in my career from designer to writer, from creative director to marketing director, and that experience has helped give me a unique perspective which I use to effectively and efficiently help my clients.