Put Your Pitch on the Page

EARLY ADVERTISING WISDOM Famous ad man, Fairfax Cone said, “Advertising is what you do when you can’t be there in person.” It seems businesses have forgotten this wisdom from the early days, unwittingly tamping their natural salesmanship and opting for safe corporate-speak in all their marketing. It always strikes me how much more intrigued and…
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Give Your Copy Some Vitamin C

Vitamin C gives your immune system a boost. Our Vitamin Cs give your message a boost. Our goal is never to write beautiful pros for its own sake, just like we don’t indulge in creative design without purpose. We like to keep these 3 Cs in mind when writing commercial copy, whether for the web,…
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Are you saying what your customers want to hear?

HOW POWERFUL IS YOUR BRAND MESSAGE? Most advertising messages are little more than a listing of services or products. Typical marketing efforts rely on straightforward, logical descriptions of their business to lure new customers. The problem is that these messages are often too broad, too generic and too irrelevant to even have a chance at being effective. That’s when it’s time to…
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5 More Design Tips for Non-Designers

Design
1. Do not use screened versions of your logo or images in the background Just trust me on this one. I know it is an easy way to add some color and design to what may otherwise seem like a bland piece, but you will be better off creating some simple interest with type size,…
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