Put Your Pitch on the Page

EARLY ADVERTISING WISDOM Famous ad man, Fairfax Cone said, “Advertising is what you do when you can’t be there in person.” It seems businesses have forgotten this wisdom from the early days, unwittingly tamping their natural salesmanship and opting for safe corporate-speak in all their marketing. It always strikes me how much more intrigued and…
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Give Your Copy Some Vitamin C

Vitamin C gives your immune system a boost. Our Vitamin Cs give your message a boost. Our goal is never to write beautiful pros for its own sake, just like we don’t indulge in creative design without purpose. We like to keep these 3 Cs in mind when writing commercial copy, whether for the web,…
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