Expert Graphic Design for Small Business
Graphic design, designed to deliver.
In advertising, design is most commonly associated with graphic design, but we believe that the best design involves far more than simply choosing colors, formatting layout and selecting images. Whether in web design, print design or design for animation and video, good design always begins with understanding the objective and remaining true to the purpose.
The purpose of good design.
Online or off, there are many examples of good looking design, attractive layout, alluring visuals, harmonious color schemes, and we’d like to claim responsibility for some of them. But we believe good design has a very clear and defined purpose – to lend instant credibility. We talk about creating “credibility cues,” in our designs to lend immediate credence to our client’s message (often in the form of a testimonial, a rating, or an award) but the professionalism of the design is itself the most visible credibility cue. When we have only three seconds to make an impression, a good design alone can buy you the time you need.