Website Design for Line of Healthcare Products
Spectrum Healthcare is a medical product provider based in Phoenixville, PA. The needed a website redesign to better show off their extensive product line and help them attract new business. Our first task was to appropriately brand and position the company as the rightful leader in their industry and we helped them move their purely product driven marketing to a softer, benefit-driven message. The result is a website with a differentiated color scheme and both soft-sell and hard-sell messages appropriately placed. The layout and copywriting we handled also helped them surge in the Google rankings and win new business from organic SEO and PPC tactics.