Creative Corporate Design
Coachware proved to be one the most enjoyable creative websites we ever designed. And that’s saying a lot, considering the client could have easily insisted on a very corporate conservative design to match the industry and competitors at the time. Coachware’s application solution was an innovative online assistant to help desk operators to quickly and efficiently answers questions when with a customer. Mainline came up with the line “Work Smarter” and designed the logo, stationery and sell sheets in addition to the website.
The website combines the whiteboard theme with the sticky-note motif to communicate the company’s free and forward thinking brand and the theme is carried through their marketing, with info-graphics and animations to engage the user on nearly every page of the website.