Print design at its best.
When graphic design meant print design, companies needed to pack their entire message into their brochure, or magazine ad, or newspaper ad, simply because that information didn’t exist anywhere else. Unless you were selling perfume or liquor or something already well understood, your ad or brochure had to be packed with detailed information about your product or service.
Today, with the popularity of the Internet, print design has changed for the better. With company websites acting as a central repository for detailed product and service information, print collateral’s mission is to focus on engaging the customer with a simple, powerful message to create follow-up contact.