People of Mainline Media
when it comes to technology...
people make all the difference.
Whether it's a graphic designer, programmer, or marketing consultant - most professionals in this industry like to wander in their own world, with their own kind, speaking their own language.
Mainline Media people recognize the importance of not only knowing the internet marketing industry but explaining it in simple terms to our clients. Technology is our business, but we don't assume it's yours, so we make sure not to overwhelm you with a barrage of jargon and acronyms.
We are not your typical web design agency because we realize that technology is simply a means to an end. While another advertising agency or marketing agency may jump right into the details of a project - we first make sure that we ask the right questions, get all the answers, and lay out a strategy that is understandable to everyone involved.
Mainline Media People
Mike / Creative Director
A fifteen-year veteran of the advertising and design business, Mike Robinson leads Mainline Media by example. From a well-rounded understanding and skill in marketing and media production, Mike drives everybody to create solutions that deliver real business results for our clients.
A native of Ventnor, New Jersey, Mike attended McGill University in Montreal before beginning his career as Marketing Assistant at Gray Rocks Resort in Quebec's Mont Tremblant region. Mike was trained in marketing strategy, public relations, promotions, media buying, and media design. In 1995, he returned to his native New Jersey, where he worked for a number of regional agencies as a full-time Creative Director, assuming the responsibilities of account direction and production for print, web and multimedia. Over the years Mike has worked with some of the biggest names in their industries including Suzanne Somers, Total Gym™ and TorsoTrack™, The United Way, Pasteur Mérieux Connaught Pharmaceutical, Sunoco, CertainTeed Corporation, and Victoria Jackson Cosmetics.
Rob / Director of Marketing
A communications professional for fifteen years, Rob leads the company's marketing and strategy. Rob's broad media background includes marketing, writing, and consulting roles. As a writer and communication strategist, Rob has countless websites and CD-ROMs to his credit, including the development of major online campaigns for international corporations Novartis and Merck Frosst Pharmaceuticals. As a project and account manager, Rob supervised the creative and strategic development of the award winning Merck & Co. Health Infopark. Before being bitten by the Internet bug in 1996, Rob was a broadcast journalist with CBC Radio Canada, and a feature and technical writer for magazines.
Todd / Producer
Todd came to Mainline Media after first being a very satisfied client. As a director at Prognoz Corporation, a business applications developer, Todd was instrumental in coordinating the web development that has become one of Mainline Media's most comprehensive projects. His skills and experience in the business and economics industries, as well as his affinity for large-scale project coordination, has been a valued addition. Todd provides Mainline and our clients alike with a reasoned and streamlined approach, based on ten years experience and time tested methodologies, that gets the job done, and done right. Todd is a graduate of the University of Pennsylvania with a degree in International Relations. Before coming to Mainline he was a valued member of Global Insight, Prognoz and Really Strategies where he worked with a number of high profile clients including, American Express, Best Western Hotels, USA Today, Congressional Quarterly, US Department of Commerce and the United Arab Emirates.
Matt / Interactive Director
Matt is a graduate of Drexel University with a BS in Computer Science and Visual Communication. For over 7 years, he has used his natural creativity to design accomplished websites and interactive media, while also focusing on standards-based website architecture and development techniques. Matt understands the balance between design and functionality; he has acted as the lead interactive designer and developer on large projects for advertising and multimedia companies around the Philadelphia area. His skills range from web programming and design to photography and sound/music creation. His most notable projects have been Deep Groove Sound Studio, The American University of Rome, Verve Internet Solutions, Allan Domb Real Estate, and The Pearl Condominiums in Philadelphia.
Michelle / Art Director
As a graduate in Graphic Design from Philadelphia's University of the Arts, Michelle brings a keen eye and a creative mind to print and web design alike. Her understanding of brand goals and information architecture helps us achieve superior marketing pieces that deliver more than attractive images - they deliver results. Whether the job requires something fun and playful, smart and sophisticated, or wild and shocking, Michelle tackles every job with a passion for doing right by the client. Michelle has worked previously on major pieces for Cingular Wireless, Maxwell Realty Corp. and O'Neill Properties.
Scott / Copy Writer
Good copy and content is the key to any good website. Scott's extensive background and experience in journalism affords him the perspective to find the great stories in your business. As a journalist for over 15 years, Scott relied on his ability to quickly find and grasp the pertinent information and relay it to his audience in a clear and compelling manner. He now brings that ability to serve our clients and develop site content that is well organized and highly relevant to your visitors. Scott has a degree in journalism from the University of South Carolina and his work can be found in a number of popular publications including the The Philadelphia Inquirer, Main Line Today and the Bucks County Courier Times.