Mainline Media's Services - Marketing
Make your website
into a steel trap
Use simple tools to capture information from your website visitors.
1. Contest. Advertise a contest on your home page for something that would appeal to your audience. Make it quick and easy for them to enter by only requiring their email address and before long you will have compiled a great list of prospects.
2. Survey. Add to the contest by asking for participants to answer a few simple questions. Make sure the questions are short, clear and make it multiple choice so the answers can be compiled to give you great market stats.
3. Articles. Create or compile articles that would be interesting to your audience and ask for them to subscribe in order to receive them. This not only gives the impression that the information is valuable, but it gets you their contact information in the process.
3. Newsletter. Create a newsletter sign-up that promises and delivers great information and you can generate a great list of prospects.
Call us at 1 (610) 518-1865 for more information on how to implement these or other great internet marketing tools.
Writing Tips
for the web
In many ways, good copywriting is good copywriting- it needs to be clear, compelling and informative. But when considering copy specifically for the web here are some tips:
1. Conduct some search term research before you begin writing or editing. Whether or not you are interested in Search Engine Optimization or Search Engine Advertising, a valuable by-product of search term research is that you will discover what terms people use to identify your product or service. By using the language of your audience you will deliver your message more clearly and quickly.
2. Write for the audience - not your boss. This is an extension of #1, but you need to fight the tendency to write copy that appeals to an industry insider, because that same copy is likely to confuse and turn off your target audience. Save the terminology and acronyms for your company meetings.
3. Look to your competitors websites for hints on language, organization and depth. Chances are that your viewers are going to be looking at several websites in their time online and you need to be conscious of how your message plays in comparison. Are you more professional? More friendly? More or less informative?
Marketing:
The Foundation
for Success
Marketing Defined
Marketing is a term that is used very loosely to describe all kinds of services. To us, marketing is the combination of proven strategies and innovative advertising tactics to achieve the best return-on-investment. We bring an understanding of demographics and psychographics to help you define and focus on your specific markets, and an expertise in media to find the best channels to deliver your message.
Branding - do you make a great impression?
Another term that has many definitions, we believe "branding" to be the reinforcement of a consistent impression that helps your market identify you quickly and easily. Going far beyond a logo, we can help you create a simple but powerful concept that will help you penetrate through the clutter of advertising and leave a lasting impression on your target market.
Positioning - what is your competition doing?
Unless you're a monopoly, you need to be conscious of your competition. Looking at it from your customers point of view, you need to decide whether you are going to be like your competition of distinct from them. We can help you identify how your competitors are branding and positioning themselves and give you recommendations for positioning yourself accordingly.
Content Architecture - is your information compelling, easy to find, and easy to change?
A relatively new discipline, content or information architecture, goes beyond traditional copy writing to the total development and organization of your information. Content architecture is most closely associated with website design, but it's application transcends into all company communications, internal and external, to make information consistent, accessible, and easy to manage.
Search Engine Marketing
Search engine marketing is the most cost-effective and cost-efficient method for bringing qualified prospects to your website. We are expert in all facets of Search Engine Marketing, including Search Engine Optimization, Pay-Per-Click and Affiliate Development. Our own success in Search Engine Marketing has proven to exceed already impressive industry standards that report 300% growth in traffic with search engine strategies in place.
- Search Engine Optimization
- Pay-For-Performance (Pay-Per-Click)
- Search Engine and Directory Registration
- Affiliate Development
Customer Conversion
Unlike other agencies, we also have the know-how and the tools to do more than just advertise to your market. We can help you convert your prospects into lifelong customers. With tools like:
- Permission Marketing Engine that captures visitor profiles, contact information and market data,
- E-commerce and customized shopping carts
- Up-sell strategies where we equip you with the power to generate and measure real return on investment.