Mainline Media's Services - Design
An Integrated Marketing Agency - Good or Bad?
Clients and vendors both like the idea of a one-stop-shop for marketing and advertising needs, but like anything there are positives and negatives to consider.
The Good
Consistency is probably the greatest advantage. Consistency in the graphic design, content creation, and process increase the chances for ultimate success. Consistency of look and quality is difficult to maintain when working with multiple resources, and it is that consistency that's critical in building brand recognition.
Speed is certainly a priority in today's marketing, and a single resource can expedite the coveted time-to-market. Agencies call it "Asset Management" and it refers to the materials necessary to put designs together. With one agency in possession of a clients "Assets", they save the time it would take a secondary agency to gather all the logos, images, and copy necessary.
Preferential treatment is something you are likely to receive for your loyalty and substantial contribution to one agency. You are apt to benefit from a preferred rate, special attention to projects and rush delivery.
Flash is Great!
(In Moderation)
Flash on your website can be a great way to catch the eye or explain a concept, but the Web is full of examples of Flash that turns off their visitors.
When deciding how and where to use flash it is critical to look at it from a user point of view. Consider that flash takes longer to download, not everyone has the latest flash player, and flash movies can impede or distract users who are trying to find specific information.
To get the benefits of flash without the detraction, use it in moderation. Our portfolio shows good examples of flash design that follows this philosophy.
Graphic Design for Web, Print & Multimedia
Website Design Specialists
We specialize in website design that has the power to capture, inform and convert your audience. Our design philosophy is to create a clean, user-friendly web interface that conveys a compelling brand identity and message.
Our designers are web experts that know how to design so that your site looks good on all major browsers, both mac and pc platforms, and at the wide range of screen resolutions. And count on our designers to make sure all your graphics and images are sharp, bright, and quick to load.
web design examples >
Flash Design and Development
Animation and interactivity can be captivating and informative. The key is in knowing how and when to use it to your best advantage. Whether it's for the web or a multimedia CD-ROM, we can design a compelling flash movie, flash website and even an interactive game. Our flash designers are skilled and experienced so you can rest assured that the images will be clear, the motion will be smooth, and the function will be flawless.
flash design examples >
Print Design
You may be surprised to find out that the roots of Mainline Media are firmly planted in graphic design for print. President and creative director, Mike Robinson, spent 8 years designing for print before he ventured into web and multimedia, and Mainline continues to integrate print design services with web design services for almost all of our clients.
Marketing campaigns compound their strength by carrying a focused message and design through web and print applications. We design brochures, ads, and direct mail with the same principals of return that drives our web design.
print design examples >
Logo and Stationery Design
Probably the quickest way to convey who you are and what you do, the identity and branding of your company should be a priority for startups and companies on the grow. Mainline has been called on for logo design and branding by the majority of our clients.
logo design examples >