http://www.mainlinemedia.com/blog Growing businesses through insight Thu, 03 Sep 2009 14:47:37 +0000 http://backend.userland.com/rss092 en The Genesis As a web designer and internet marketing professional, I have always searched for ways to better understand and explain my industry as it constantly grows and changes. With so many terms, technologies and tactics to keep track of, I had always looked for simpler, better ways to depict the ... http://www.mainlinemedia.com/blog/the-internet-marketing-tree/ Mainline Media isn’t just another Philadelphia web design company, we are a shining example of how a small suburban Philadelphia company can use internet marketing to attract and conduct business with maximum effectiveness and efficiency. 75% of our business is new business that comes straight from our website. It's what they ... http://www.mainlinemedia.com/blog/philadelphia-web-design-company-teaches-small-businesses-to-think-big/ As a Marketing Manager for two hotel resorts, I became very familiar with the challenges of operating a successful marketing effort. I relished the challenges of predicting consumer trends, monitoring competitors and executing sound strategy, but then I learned about the real challenges that doomed the effort before it even ... http://www.mainlinemedia.com/blog/marketing-101-what-they-dont-tell-you-in-school/ I dispute the common notion that it is a virtue to be "a good team player." In my close to twenty years in the marketing and design business, I have learned a lot about the industry, about clients and about business, but I have learned the most about myself. And ... http://www.mainlinemedia.com/blog/not-good-team-player/ Reap the Rewards of eMarketing /eBusiness Integration Smart businesses are learning how to exploit the synergies between their "Marketing" and their "Business Operations". Executives are taking a fresh look at how these two sectors can fit together to create lasting cost-efficiency and cost-effectiveness for their entire business. Faster, Cheaper, Better Advertising Few can ... http://www.mainlinemedia.com/blog/maximize-your-companys-marketing-and-business-potential/ A Web Success Story Mont Blanc Ski Resort is one of Quebec's largest ski mountains. When we approached them in the summer of 2002 they had a website that lacked real marketing power . In less than 6 weeks we developed a new website that was clearly branded, aggressively promoted, and ... http://www.mainlinemedia.com/blog/mont-blanc-resort-a-web-success-story/ The days of website-as-corporate brochure are over. Web surfers, whether consumers or corporate clients, are becoming increasingly demanding and discerning. The challenge is to build a website that attracts visitors…and encourages them to return again and again. Enhance your corporate image Your corporate website can be an effective tool to send targeted ... http://www.mainlinemedia.com/blog/10-things-a-good-website-can-do-for-any-business/ In many ways, good copywriting is good copywriting- it needs to be clear, compelling and informative. But when considering copy specifically for the web here are some tips: Conduct some search term research before you begin writing or editing. Whether or not you are interested in Search Engine Optimization or Search Engine ... http://www.mainlinemedia.com/blog/tips-on-writing-for-the-web/ As a 15 year veteran of the marketing and advertising business, I firmly believe that the Internet is the most cost effective, cost efficient marketing tool, especially for today's small and mid-sized businesses. Yet, ironically, the depth and breadth of the subject is a serious obstacle for those very companies ... http://www.mainlinemedia.com/blog/the-4-phases-of-successful-web-marketing/