EARLY ADVERTISING WISDOM Famous ad man, Fairfax Cone said, “Advertising is what you do when you can’t be there in person.” It seems businesses have forgotten this wisdom from the early days, unwittingly tamping their natural salesmanship and opting for safe corporate-speak in all their marketing. It always strikes me how much more intrigued and…
Your home page is easily the most important page on your website and likely the most important single item in all your marketing. It is the one place where everyone who has any interest in your business will go and where they will quickly decide whether or not you are worth their time and attention. This…
Vitamin C gives your immune system a boost. Our Vitamin Cs give your message a boost. Our goal is never to write beautiful pros for its own sake, just like we don’t indulge in creative design without purpose. We like to keep these 3 Cs in mind when writing commercial copy, whether for the web,…
BACK BY POPULAR DEMAND! I was shocked to find out that my Internet Marketing Tree diagram from a blog post in 2009 resonated with so many. Thank you to all who voiced your appreciation and those who called me or emailed to ask permission to use the diagram. In addition to the many websites and blogs that…
HOW POWERFUL IS YOUR BRAND MESSAGE? Most advertising messages are little more than a listing of services or products. Typical marketing efforts rely on straightforward, logical descriptions of their business to lure new customers. The problem is that these messages are often too broad, too generic and too irrelevant to even have a chance at being effective. That’s when it’s time to…
It took some convincing, but we knew a website redesign would provide far more benefit to SportPump rather than an update to their existing website. We implemented a robust WordPress web theme and added the e-commerce through the WooCommerce plugin to create a professional and unified look and feel. We rewrote much of the website and…
SANAM Corporation is the U.S. affiliate of Sanyo Chemical, a large Japanese chemical company competing with the likes of DOW chemical and BASF here in the United States. SANAM approached Mainline Media with the challenge of launching the company’s first website geared for the U.S. market. With a small budget, we customized a WordPress web theme…
My wife goes to a workout studio that originally described themselves as a “Boot Camp” – a term that my wife understood and was comfortable using to explain and promote the place to her friends. She recently told me that the studio changed their description to “something long and convoluted but apparently more accurate, that…
Mainline Media isn’t just another Philadelphia web design company, we are a shining example of how a small suburban Philadelphia company can use internet marketing to attract and conduct business with maximum effectiveness and efficiency. 75% of our business is new business that comes straight from our website.
