Over the years, the company had been slowly and quietly lowering the ceiling for it’s own marketing and business success. As a young, enthusiastic new member of the company, it wasn’t long before I bumped my head on that ceiling.
I dispute the common notion that it is a virtue to be “a good team player.” In my close to twenty years in the marketing and design business, I have learned a lot about the industry, about clients and about business, but I have learned the most about myself.
Smart businesses are learning how to exploit the synergies between their “Marketing” and their “Business Operations”. Executives are taking a fresh look at how these two sectors can fit together to create lasting cost-efficiency and cost-effectiveness for their entire business.
Mont Blanc Ski Resort is one of Quebec’s largest ski mountains. When we approached them in the summer of 2002 they had a website that lacked real marketing power . In less than 6 weeks we developed a new website that was clearly branded, aggressively promoted, and made good use of several innovative web tools.
The days of website-as-corporate brochure are over. Web surfers, whether consumers or corporate clients, are becoming increasingly demanding and discerning. The challenge is to build a website that attracts visitors…and encourages them to return again and again.
In many ways, good copywriting is good copywriting- it needs to be clear, compelling and informative. But when considering copy specifically for the web here are some tips…
As a 15 year veteran of the marketing and advertising business, I firmly believe that the Internet is the most cost effective, cost efficient marketing tool, especially for today’s small and mid-sized businesses. Yet, ironically, the depth and breadth of the subject is a serious obstacle for those very companies because of their limited resources, limited time and limited funds…